AI & creative / Experiment
Building Repeatable AI Creative Systems for FindYello
From individual executions to reusable creative directions
01 Context
An ongoing exploration of how AI can help a marketing team develop distinctive, reusable creative systems.
02 Problem
Creative experiments need a consistent brand direction if they are to inform repeatable content.
03 Idea / Thinking
Explore recognisable worlds and characters across Claymotion, Paper World, Stop Motion and Higgsfield workflows.
04 My Role
AI-assisted visual development, creative experimentation, character-led storytelling and trend adaptation.
05 What I Built / Did
Creative directions and experiments spanning clay-style scenes, layered paper environments, stop-motion execution and character-led storytelling.
06 Output
A developing set of creative systems, prompts and production experiments.
07 Evidence
The Stop Motion “Who We Are” execution recorded a 3.86% CTR in the captured campaign reporting. This result belongs to that execution only; it is not a result for every AI-assisted asset or the creative system as a whole.
08 Status
Creative system / ongoing experiment. Individual executions and reusable directions are at different stages.
09 Learning / Next question
Which elements can remain consistent across formats while leaving room for new stories?