Kyle Hector

Yello Marketing Intelligence Hub

Turning marketing reporting into a working intelligence platform

A stakeholder-facing interactive platform connecting campaign performance, content strategy, creative direction, UX opportunities, product ideas and marketing priorities.

Performance, strategy and product thinking in one stakeholder view.

My contribution Concept development, information architecture, marketing strategy, data organisation, UX direction and AI-assisted web and prototype development.

FindYello Sales Academy

Turning product training into practice

An interactive sales training experience designed to help team members understand FindYello products and practise recommending them in realistic customer scenarios.

11 products · 10 customer scenarios · 20 practice questions

My contribution Concept, learning structure, product interpretation, UX direction and AI-assisted development.

FindYello Quest

What if searching for local businesses felt more like discovering your city?

A gamified local discovery concept exploring how missions, recommendations, perks and progress could encourage repeat engagement with FindYello.

My contribution Product concept, gamification thinking, user journey, feature ideation, experience direction and AI-assisted development.

Yaad Vibes Map

Exploring Kingston through culture, not just coordinates

An interactive Kingston discovery map focused on culture, local knowledge and the feel of places.

My contribution Prototype development and experience direction for a culture-led discovery map.

Building Repeatable AI Creative Systems for FindYello

From individual executions to reusable creative directions

An ongoing exploration of how AI can help a marketing team develop distinctive, reusable creative systems.

3.86% CTR · Stop Motion “Who We Are” execution only

My contribution AI-assisted visual development, creative experimentation, character-led storytelling and trend adaptation.

Building a Content Engine Around Local Discovery

Connecting editorial ideas to platform-native social content

A programme for turning FindYello editorial articles, local discovery themes, trends and business content into social content suited to each platform.

30 reported pieces · 14 posts + 16 stories

My contribution Article-to-social adaptation, content strategy, social concepts and creative direction.

Making Invisible Marketing Work Visible

Marketing Contribution & Workload Dashboard

A system designed to make marketing contribution, active workstreams, creative systems, prototypes and strategic initiatives easier to see.

My contribution Dashboard development and organisation of marketing contribution, workstreams and strategic initiatives.

Yello Finds / Audi Concept

Connecting mobility, destination storytelling and local discovery

A branded local discovery series concept combining mobility, destination storytelling, local search and partnership opportunities.

My contribution Strategic concept development and partnership storytelling.

Enersave Solutions: Google Ads Performance

Revenue Growth & Lead Generation

$1.19M in attributed revenue and 8.4x ROAS from a full-funnel Google Ads strategy built to grow visibility and conversion at scale.

8.4x ROAS

My contribution Strategy, setup, optimisation

FindYello: Maximum Reach on Minimum Budget

Brand Awareness & Reach Expansion

Delivered 541K+ impressions, 36,753 unique viewers, and 3,394 profile visits from a $250 Meta Ads campaign, expanding visibility at a lean budget.

541K+ Impressions

My contribution Audience targeting, creative testing, optimisation

Brand Camp 2025: Campaign Lead, Content & Creative Direction

Event Promotion & Audience Engagement

100K+ views and 800+ interactions by leading Brand Camp 2025 strategy, rollout, and creative direction across video content and AI-assisted storytelling.

100K+ Views

My contribution Strategy, campaign lead, creative direction

Yello 2026 Directory: Product Launch

Product Awareness & Engagement

Drove 231K+ views on a product launch post, combining organic traction with paid amplification to extend reach.

231K+ Views

My contribution Launch planning, amplification, performance review

Yello Finds: Humanising the Brand

Brand Perception & Organic Engagement

Developed and led a content series designed to make the Yello brand more modern, relatable, and discovery-driven through human-centred storytelling.

~1K Views/Post

My contribution Content concept, storytelling, brand direction

Refill Hope: Campaign from Concept to Launch

Awareness & Community Impact

220K+ views while supporting 3,000 buckets and 15,000 gallons of water by leading the campaign from concept to launch.

Refill Hope

My contribution Campaign concept, launch coordination, execution

The Psychology of Jamaicans

Turning an independent book into an interactive cultural platform

An independent project that began as a book and evolved into an interactive cultural platform.

My contribution Author and independent product creator; cultural content development and AI-assisted digital development.

PhotoLab

Learn photography by seeing it

An interactive photography learning experience based on visual understanding and experimentation.

My contribution Independent learning-product development and AI-assisted implementation.

Marketing Practice Lab

Turning professional study into interactive practice

An interactive learning product connecting professional marketing study with practical recall and current-platform learning.

My contribution Independent study-product development and AI-assisted implementation.