Product thinking / Prototype
FindYello Quest
What if searching for local businesses felt more like discovering your city?
01 Context
A gamified local discovery concept exploring how missions, recommendations, perks and progress could encourage repeat engagement with FindYello.
02 Problem
Local search can be explored as a broader journey involving practical needs, recommendations and plans.
03 Idea / Thinking
Connect useful discovery actions to guided journeys and relevant rewards, rather than treating engagement as an end in itself.
04 My Role
Product concept, gamification thinking, user journey, feature ideation, experience direction and AI-assisted development.
05 What I Built / Did
A stakeholder prototype with guided discovery, local plans, community recommendations, perks and progress concepts.
06 Output
An interactive experience that makes the proposed journeys tangible for discussion.
07 Evidence
The working prototype is the evidence of output. Sample providers, recommendations, points and other interface values are demonstration content, not verified adoption or commercial results.
08 Status
Product prototype / stakeholder discussion. Not a launched FindYello product.
09 Learning / Next question
Would guided journeys help people find relevant local businesses and give them a useful reason to return?