Brand & Content Strategy / Campaign
Yello Finds: Humanising the Brand
Brand Perception & Organic Engagement
01 Context
Developed and led a content series designed to make the Yello brand more modern, relatable, and discovery-driven through human-centred storytelling.
02 Problem
Brand Perception & Organic Engagement.
03 Idea / Thinking
Connect the campaign objective with audience, creative and channel decisions.
04 My Role
Content concept, storytelling, brand direction
05 What I Built / Did
Developed and led a content series designed to make the Yello brand more modern, relatable, and discovery-driven through human-centred storytelling.
06 Output
Campaign execution and the performance record shown below.
07 Evidence
1K Organic Views / Post; 30+ Interactions / Post; Consistent Multi-Post Engagement. Figures retained from the existing portfolio. Reporting dates and attribution detail were not supplied with this update.
08 Status
Campaign / existing portfolio record.
09 Learning / Next question
What additional reporting context would make the relationship between the campaign and its outcomes clearer?