Marketing intelligence / Internal platform
Yello Marketing Intelligence Hub
Turning marketing reporting into a working intelligence platform
01 Context
A stakeholder-facing interactive platform connecting campaign performance, content strategy, creative direction, UX opportunities, product ideas and marketing priorities.
02 Problem
Campaign data, content priorities and product opportunities need a shared context for stakeholder discussion.
03 Idea / Thinking
Bring the evidence and the strategic questions into one navigable experience, while keeping measurement sources distinct.
04 My Role
Concept development, information architecture, marketing strategy, data organisation, UX direction and AI-assisted web and prototype development.
05 What I Built / Did
A structured stakeholder experience covering performance, strategy, content pillars, sales positioning, training, prototypes, UX opportunities and a roadmap.
06 Output
A working internal platform with a published reporting snapshot, rather than a live Meta or GA4 connection.
07 Evidence
Captured reporting: 233,738 people reached, 788,941 paid impressions, 17,277 Meta link clicks and approximately 6,300 GA4 campaign sessions across six Caribbean markets. Paid Meta scope: 1 June–15 July 2026; organic social and GA4 scope: 1 April–15 July 2026. Sessions are visits, not leads or sales. These figures describe the campaigns in the hub, not the impact of building the platform.
08 Status
Internal platform / evolving. Published reporting snapshot; no adoption or stakeholder outcome claimed.
09 Learning / Next question
How can the next reporting cycle make the connection between evidence and decisions easier to follow?