Cause Marketing / Campaign
Refill Hope: Campaign from Concept to Launch
Awareness & Community Impact
01 Context
220K+ views while supporting 3,000 buckets and 15,000 gallons of water by leading the campaign from concept to launch.
02 Problem
Awareness & Community Impact.
03 Idea / Thinking
Connect the campaign objective with audience, creative and channel decisions.
04 My Role
Campaign concept, launch coordination, execution
05 What I Built / Did
220K+ views while supporting 3,000 buckets and 15,000 gallons of water by leading the campaign from concept to launch.
06 Output
Campaign execution and the performance record shown below.
07 Evidence
3000 Buckets Distributed; 15000 Gallons Distributed; 220K+ Total Views; 3900+ Interactions. Figures retained from the existing portfolio. Reporting dates and attribution detail were not supplied with this update.
08 Status
Campaign / existing portfolio record.
09 Learning / Next question
What additional reporting context would make the relationship between the campaign and its outcomes clearer?