Content strategy / Ongoing
Building a Content Engine Around Local Discovery
Connecting editorial ideas to platform-native social content
01 Context
A programme for turning FindYello editorial articles, local discovery themes, trends and business content into social content suited to each platform.
- Article
- Insight
- Social concept
- Creative
- CTA
- Paid support, where relevant
- FindYello
02 Problem
Editorial content needs a clear audience insight and a platform-appropriate format to support social discovery.
03 Idea / Thinking
Connect each article or theme to an insight, a creative concept and a relevant action back to FindYello.
04 My Role
Article-to-social adaptation, content strategy, social concepts and creative direction.
05 What I Built / Did
An article-to-social workflow that connects editorial themes, creative development, calls to action and paid support where relevant.
06 Output
30 pieces in the reporting window: 14 posts and 16 stories, including 27 pieces after the June relaunch.
07 Evidence
The reporting counts describe content output within the supplied window. They do not establish conversions, engagement improvement or incremental business impact.
08 Status
Content strategy / ongoing programme.
09 Learning / Next question
Which editorial themes translate most naturally into useful social discovery journeys?