Partnership strategy / Strategic concept
Yello Finds / Audi Concept
Connecting mobility, destination storytelling and local discovery
01 Context
A branded local discovery series concept combining mobility, destination storytelling, local search and partnership opportunities.
02 Problem
A proposed partnership needs a clear connection between the brand, the destinations and the local discovery experience.
03 Idea / Thinking
Explore how a mobility-led series could connect people and places with FindYello discovery.
04 My Role
Strategic concept development and partnership storytelling.
05 What I Built / Did
A strategic concept for a branded local discovery series and potential partnership.
06 Output
A proposal for discussion, not a delivered campaign.
07 Evidence
The concept is documented in the strategy portfolio. No partnership agreement, launch, performance or commercial result is claimed.
08 Status
Strategic Concept — Not Yet Launched.
09 Learning / Next question
What would a useful pilot need to establish before a partnership or production commitment?