Paid Social / Campaign
FindYello: Maximum Reach on Minimum Budget
Brand Awareness & Reach Expansion
01 Context
Delivered 541K+ impressions, 36,753 unique viewers, and 3,394 profile visits from a $250 Meta Ads campaign, expanding visibility at a lean budget.
02 Problem
Brand Awareness & Reach Expansion.
03 Idea / Thinking
Connect the campaign objective with audience, creative and channel decisions.
04 My Role
Audience targeting, creative testing, optimisation
05 What I Built / Did
Delivered 541K+ impressions, 36,753 unique viewers, and 3,394 profile visits from a $250 Meta Ads campaign, expanding visibility at a lean budget.
06 Output
Campaign execution and the performance record shown below.
07 Evidence
541K+ Impressions; 36753 Unique Viewers; $250 Budget; 3394 Profile Visits. Figures retained from the existing portfolio. Reporting dates and attribution detail were not supplied with this update.
08 Status
Campaign / existing portfolio record.
09 Learning / Next question
What additional reporting context would make the relationship between the campaign and its outcomes clearer?