Campaign Strategy / Campaign
Brand Camp 2025: Campaign Lead, Content & Creative Direction
Event Promotion & Audience Engagement
01 Context
100K+ views and 800+ interactions by leading Brand Camp 2025 strategy, rollout, and creative direction across video content and AI-assisted storytelling.
02 Problem
Event Promotion & Audience Engagement.
03 Idea / Thinking
Connect the campaign objective with audience, creative and channel decisions.
04 My Role
Strategy, campaign lead, creative direction
05 What I Built / Did
100K+ views and 800+ interactions by leading Brand Camp 2025 strategy, rollout, and creative direction across video content and AI-assisted storytelling.
06 Output
Campaign execution and the performance record shown below.
07 Evidence
100K+ Views; 75K+ Reach; 800+ Interactions; 7-8 Slide Story Series. Figures retained from the existing portfolio. Reporting dates and attribution detail were not supplied with this update.
08 Status
Campaign / existing portfolio record.
09 Learning / Next question
What additional reporting context would make the relationship between the campaign and its outcomes clearer?