Google Ads / Campaign
Enersave Solutions: Google Ads Performance
Revenue Growth & Lead Generation
01 Context
$1.19M in attributed revenue and 8.4x ROAS from a full-funnel Google Ads strategy built to grow visibility and conversion at scale.
02 Problem
Revenue Growth & Lead Generation.
03 Idea / Thinking
Connect the campaign objective with audience, creative and channel decisions.
04 My Role
Strategy, setup, optimisation
05 What I Built / Did
$1.19M in attributed revenue and 8.4x ROAS from a full-funnel Google Ads strategy built to grow visibility and conversion at scale.
06 Output
Campaign execution and the performance record shown below.
07 Evidence
185M+ Impressions; 8.4x ROAS; $1.19M Attributed Revenue; 3.38M Clicks. Figures retained from the existing portfolio. Reporting dates and attribution detail were not supplied with this update.
08 Status
Campaign / existing portfolio record.
09 Learning / Next question
What additional reporting context would make the relationship between the campaign and its outcomes clearer?