Organic Social / Campaign
Yello 2026 Directory: Product Launch
Product Awareness & Engagement
01 Context
Drove 231K+ views on a product launch post, combining organic traction with paid amplification to extend reach.
02 Problem
Product Awareness & Engagement.
03 Idea / Thinking
Connect the campaign objective with audience, creative and channel decisions.
04 My Role
Launch planning, amplification, performance review
05 What I Built / Did
Drove 231K+ views on a product launch post, combining organic traction with paid amplification to extend reach.
06 Output
Campaign execution and the performance record shown below.
07 Evidence
231K+ Views (Single Post); 54.6K FB Followers; 1303 Organic Reach / Reel; 66.7% DM Response Rate. Figures retained from the existing portfolio. Reporting dates and attribution detail were not supplied with this update.
08 Status
Campaign / existing portfolio record.
09 Learning / Next question
What additional reporting context would make the relationship between the campaign and its outcomes clearer?