Available for Opportunities

Kyle Hector

Growth Marketing Lead · Paid Media · Content Strategy · AI-Assisted Experimentation

View Case Studies

# About

Kyle Hector standing on a balcony at night.
View Visual Stories ↗

I help businesses turn attention into customers through paid media, content, and fast experimentation.

A performance marketer with a storyteller’s eye.

# Work Experience

Tap a role to view impact and responsibilities.

Content & Inbound Marketing Executive
  • Yello Media Group (FindYello)
  • Jamaica
2025 – Present
Current Role
Customer Success Specialist
Yello Media Group
2021 – 2025
Paid Media Specialist (Google Ads & Meta Ads)
Yello Media Group
2018 – 2021
Wedding Video Editor
Island Routes Caribbean Adventures (Sandals Group)
2018 (8 months)
Multimedia Producer
  • Mello TV
  • Jamaica
2017

Additional Roles

Paid Media Buyer
Google Ads Manager
Wedding Video Editor
Multimedia Producer
Social Media Strategist

# Campaign Case Studies

Proven campaigns delivering measurable results across paid media and content.

Google Ads
Enersave Solutions: Google Ads Performance
  • Enersave Solutions
  • Jamaica

$1.19M in attributed revenue and 8.4x ROAS from a full-funnel Google Ads strategy built to grow visibility and conversion at scale.

Business Objective: Revenue Growth & Lead Generation
Role: Strategy, setup, optimisation
0Impressions
0ROAS
0Attributed Revenue
0Clicks
🎯
541K+ Impressions
  • Meta Ads
  • $250 Budget
FindYello: Maximum Reach on Minimum Budget
  • Yello Media Group
  • Caribbean

Delivered 541K+ impressions, 36,753 unique viewers, and 3,394 profile visits from a $250 Meta Ads campaign, expanding visibility at a lean budget.

Business Objective: Brand Awareness & Reach Expansion
Role: Audience targeting, creative testing, optimisation
0Impressions
0Unique Viewers
0Budget
0Profile Visits
📚
100K+ Views
  • Campaign Strategy
  • Brand Camp 2025
Brand Camp 2025: Campaign Lead, Content & Creative Direction
  • Yello Media Group
  • Jamaica

100K+ views and 800+ interactions by leading Brand Camp 2025 strategy, rollout, and creative direction across video content and AI-assisted storytelling.

Business Objective: Event Promotion & Audience Engagement
Role: Strategy, campaign lead, creative direction
0Views
0Reach
0Interactions
7-8Slide Story Series
Yello 2026 Directory: Product Launch
  • Yello Media Group
  • Caribbean

Drove 231K+ views on a product launch post, combining organic traction with paid amplification to extend reach.

Business Objective: Product Awareness & Engagement
Role: Launch planning, amplification, performance review
0Views (Single Post)
0FB Followers
0Organic Reach / Reel
0DM Response Rate
✨
~1K Views/Post
  • Brand & Content Strategy
  • Organic Series
Yello Finds: Humanising the Brand
  • Yello Media Group
  • Caribbean

Developed and led a content series designed to make the Yello brand more modern, relatable, and discovery-driven through human-centred storytelling.

Business Objective: Brand Perception & Organic Engagement
Role: Content concept, storytelling, brand direction
0Organic Views / Post
0Interactions / Post
ConsistentMulti-Post Engagement
💧
Refill Hope
  • Cause Marketing
  • Jamaica
Cause Marketing
Refill Hope: Campaign from Concept to Launch
Jamaica Water Relief Initiative

220K+ views while supporting 3,000 buckets and 15,000 gallons of water by leading the campaign from concept to launch.

Business Objective: Awareness & Community Impact
Role: Campaign concept, launch coordination, execution
0Buckets Distributed
0Gallons Distributed
0Total Views
0Interactions

# Growth Framework

My approach is built around four principles: objective, alignment, optimisation, and data.

📈
Clear objectives drive every campaign

I start with a clear business objective, whether that is leads, conversions, or revenue, so every campaign stays tied to business impact.

🎯
Audience, message, and channel must align

Performance improves when the offer, creative, and platform match the audience. Strong alignment is what turns activity into results.

🧪
Test, learn, and optimise continuously

I test early, review performance closely, and improve the parts that move results, from targeting and creative to landing pages.

📊
Data drives every decision

I use data to spot what is helping or hurting performance, then make practical decisions based on what the numbers are saying.

# AI Builds & Experiments

A small collection of tools, concepts, and prototypes built using AI-assisted workflows and rapid development tools.

Built to test ideas quickly and move from concept to execution.

QuickQuote

A simple quoting interface designed to help service businesses collect project details faster.

AI-assisted planning, web prototyping, no-code workflows
View Prototype ↗
Concept
SyncSpace

Exploring how people can share emotional states and experiences beyond traditional messaging.

AI-assisted ideation, UX concept design
View Prototype ↗
Daily Three Drive

A lightweight productivity tool built to help users stay focused on the three most important priorities each day.

AI-assisted planning, productivity workflow, rapid prototyping
View Prototype ↗
Live
Personal Portfolio Website

A performance-focused portfolio built and deployed as a live digital asset.

HTML, CSS, GitHub Pages, VS Code, GitHub, AI-assisted development
View Site ↗

# Skills & Capabilities

I use AI and modern development tools to build, launch, and optimise digital experiences.

Performance Marketing
Google Ads Meta Ads Campaign Strategy Conversion Tracking Performance Analytics
AI & Rapid Build Tools
ChatGPT / Codex Claude Replit Lovable
Web & Development
Git & GitHub GitHub Pages VS Code Node.js HTML / CSS Photoshop Canva Lightroom Premiere Pro CapCut Veo 3

# Education

BA Digital Media Production
  • University of the West Indies, Mona
  • Western Jamaica Campus
2017

# Certifications & Training

Active study and completed credentials across digital marketing, customer acquisition, and innovation.

📱
Professional Diploma in Digital Marketing (CDMP)
Digital Marketing Institute
In Progress · Aug 2026
🏗️
Project Management Fundamentals
IBM
In Progress · Sep 2026
🎯
Certified Customer Acquisition Specialist
Digital Marketer
Earned · 2023
🔍
Fundamentals of Digital Marketing
Google Digital Garage
Earned · 2019
💡
Idea Generation & Innovation
National Commercial Bank
Verified

# Get in Touch

Let’s connect if you need a marketer who can drive results, think strategically, and move ideas into execution.

I’m open to full-time roles, freelance projects, and short-term consulting support.

If you’re running campaigns or content and not seeing results, I’m happy to take a quick look and share ideas.

Response time: within 24 hours

Based in Jamaica · Open to global remote roles

LinkedIn ↗ Instagram (Visual Stories) ↗ Download CV